top of page

York Athletics: Product Copy 

The ask: York Athletics has a bold and unique tone of voice on social, but they needed to find a way to carry that language through when speaking to the specific features of their shoes. After learning way more about ankle support than I ever thought I would, I wrote descriptions of each shoe that matched the brand's voice.


Copywriter: Me

Art Director: York Athletics

Creative Director: Michael Gatti


bottom of page