Visit New Hampshire: Summer 2021 campaign
The ask: With pandemic restrictions lifting across the country, Visit New Hampshire wanted to invite people back and enjoy summer in the Granite State. We used our existing tagline, Discover Your New, as the basis for our 360 degree campaign.
Based on insights that predicted driving to be the preferred method of travel for summer 2021, we created additional assets encouraging people to road trip in New Hampshire.
Art Director: Madaline Goodnuff
Creative Director: Andrew Harris