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HARMONy taggart

@NPRPodcasts Instagram

The ask: NPR reached out to me with goal of gaining a younger audience and changing the narrative that NPR is only for their parents. I implemented a new strategy to a year-old page that included fewer words and way more memes (among other things). Here are some recent faves.

Before I started with NPR Podcasts, the page had 6,000 followers. A little less than two years later, we've grown the page to 40,000. Overall engagement has also increased over 24 times since the start of the new strategy.

Copywriter: Me

Art Director: Me, Maty Bauer

Creative Director: Mina Tavakoli

book 1.PNG

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chef 3.PNG

chef 2.PNG

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doctor 1.PNG

doctor 5.PNG

doctor 2.PNG

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dread 1.PNG

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dread 5.PNG

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gender 1.PNG

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gender 4.PNG

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gender 5.PNG

gender 6.PNG

roan 4.PNG

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roan 2.PNG

Roan 1.PNG

roan 5.PNG

stress 1.PNG

stress 5.PNG

stress 4.PNG

stress 3.PNG

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